PCB Piezotronics Announces Formation of Automotive Products Division

August 22, 2007, Depew, NY, USA – PCB Piezotronics (PCB®), a global leader in the design and manufacture of force, torque, load, strain, pressure, acoustic and vibration sensors, today announced the formation of the PCB® Automotive Products Division, a dedicated sales and technical support facility, located in Novi, Michigan, devoted exclusively to the global automotive test market, including vehicle NVH and dynamics, vehicle and component durability, legislative and safety, crash, and powertrain testing applications.

Appointed to lead this newly formed division as Director of Sales & Marketing is Mr. Jeff Case, a 15-year veteran of the automotive industry. Mr. Case was formerly Chief Program Engineer at Ricardo North America, where he held a successive series of global vehicle engineering positions. He is a graduate of Michigan Technological University, where he received a Master of Science degree in Mechanical Engineering. His areas of expertise include all aspects of vehicle NVH, as well as general vehicle development, systems engineering, and vehicle program management.

Notes PCB® president John Lally, Throughout our 40-year history, PCB® has been committed to Total Customer Satisfaction, which has historically included the tailoring of sales, applications engineering and customer service support to specific customer needs. The establishment of the PCB® Automotive Products Division will help us achieve that goal within this very important market sector, while helping our organization grow and evolve, in synch with the growing and evolving needs of our valued customer base.